The first apartments in Phase 2 launched in the UK earlier this month, giving UK buyers the option to purchase first before the launch of a restricted number of apartments in Hong Kong at the end of October.
Located on the right hand side of Wornington Road near the Kensington & Chelsea College, Bond Mansions is the first building to launch in Phase 2, comprising 31 one and two bedroom apartments for private sale.
Continuing the marketing theme adopted for Phase 1 and Phase 2 building names are named after prominent people associated with the local area. Bond Mansions takes inspiration from author Michael Bond whose well-loved Paddington Bear stories were set in the Portobello area. The remaining block in Phase 2 will be divided into three and named Dickens, Eliot and Valentin Mansions after novelist Monica Dickens, poet T.S Eliot and Gerald Seymour Valentin, an architect who designed the Electric Cinema in Portobello Road.
The marketing materials received a makeover in time for the Phase 2 launch. The key brand elements remain, including the stylized ampersand and the focus on the eclectic, vibrant personality of the area, but the design used over the past four years has been updated and refreshed.
If you are interested in purchasing one of the apartments in Bond Mansions please visit the marketing suite at 26 Bonchurch Road or telephone 020 7758 8478.