You may have noticed a recent increase in publicity for Portobello Square in and around the local area. March 17 marked the sales launch for the private homes in the new development and the show flat at 354 Portobello Road is now open to the public. Hundreds of people have already registered their interest in the homes for sale. In the same way that Catalyst tenants are being offered their new home to rent ‘off plan’, private purchasers can now look at plans for the homes for sale and put a deposit down to secure their new home before it is built. The profit from the private sales will be used to provide new homes for our existing residents in future phases.